Why does the pharmaceutical industry own "trade names" for drugs?

And why do they go below different names within different countries? Can't they just stick to the chemical autograph of the drug?

Answers:
Since they are now marketing to "consumers" instead of doctors (like they used to), they enjoy to come up with catchy name. "Lorazepam" isn't that appealing or memorable. "Adivant" is both. How almost this."4 oz. beef patty on 2 buns near onions, pickles, mustard, ketchup, and cheese, if you'd like" or "Quarter Pounder with Cheese"
trade moniker is useful within idetifying the type of drug and manufacturing company heading
it is also useful to saperate company's own product from same other products aailable contained by market.

In most of the bag It is a type of advertisement
Would you prefer to ring up it Acetylsalicylic acid or Aspirin?

And when they are market by different companies or even the same companies contained by different markets, they choose the name that are more suitable in respectively place.


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